Luke Brown: "We’re so passionate about being more than just ActewAGL’s ad agency."
"We're tired of the rhetoric around the end of agencies; we're actively doing something about it."
Shepherd joins the agency after a year with The Trade Desk, where she served as editorial content manager, APAC.
"Buddy is the perfect partner to deliver this – one of Australia's best kickers who literally and figuratively gives carbs the boot...
Mediaweek also speaks with co-founders Angela Smith and Luke Brown about Sommer's appointment, growth plans, and the future of marketing.
Mount explains the problems that occur when "the creative work is used to figure out what the brief really is."
The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney,...
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand,...
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
Cliff Obrecht: "From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on...
Fiona Low: "It represents a step change for the category"
"It was exciting to feel validation for the unwavering focus of the team on delivering business-changing outcomes for our clients"
• AFFINITY will start working with Lion in their newly expanded capacity from 1 June 2022
"Our entire business is built on delivering commercial outcomes"
