The Han Solo pun was deployed by the creative agency in collaboration with media agency UM and digital agency Affinity across Sydney,...
NB's journey towards popularity and success is a fascinating story of how culture has the power to make or break a brand,...
Angela Smith: "Risk, done well, is smart. It can be managed, it can be ‘calculated’."
Cliff Obrecht: "From sales and marketing, to brand and creative teams, the need to create effective and engaging visual content is on...
Fiona Low: "It represents a step change for the category"
"It was exciting to feel validation for the unwavering focus of the team on delivering business-changing outcomes for our clients"
• AFFINITY will start working with Lion in their newly expanded capacity from 1 June 2022
"Our entire business is built on delivering commercial outcomes"
• This is Affinity’s fourth year on the WARC Effective 100
