The ‘Share Some Sunshine’ platform aims to help Lipton Ice Tea maximise its consumers’ time in the sun
Malysevaite joined the agency in 2019 as a digital director and was elevated to group digital director last year
Coyle joins from Avenue C where she has been managing partner since May 2021
Dove is the first to deliver a full end-to-end campaign across linear TV and digital screens
• Ambrose joins the Sydney office from PHD Melbourne
• The new appointments reflects the continued growth of the agency
• Nearly 300 players competed in 60 games during the qualifying rounds
• New activities have been added, including partner and umpire skills
• ekaterra's core brands include Lipton, PG Tips, Pukka, and T2
• PHD will be responsible for all offline and online media activity effective immediately
• Beely will lead the continued growth of PHD's digital offering in the market
• Digital ad fraud, PHD, OMD Sydney, iHeartRadio, the Melbourne theatre industry, Young Rock, and First Day
"From an agency perspective, it's going to be a really good new kind of solution."
• Long will report to chief product officer, Alex Pacey while Baker will report into Long
