PHD Australia has announced its appointment to deliver integrated media strategies, planning and buying duties for ekaterra, the world’s largest tea business.
It’s core brands include Lipton, PG Tips, Pukka, and T2.
Aparna Sundaresh, chief marketing and digital officer said of ekaterra said of the appointment: “I am delighted to partner with the talented team at PHD on our journey to grow a world of well-being.
“Our iconic tea brands like Lipton, PG Tips, Pukka, T2 and many more have deep cultural resonance. I look forward to bringing the power of these brands into every household through agile, effective, and innovative media thinking.”
Mark Jarrett CEO of PHD Group Australia said: “We’re excited to be teaming up with some fantastic brands, some with a 100+ year heritage and some newer challengers in the ekaterra portfolio.”
Philippa Brown, WW CEO, PHD, said: “PHD is thrilled at the prospect of working with ekaterra. We have enjoyed our interactions with the entire team and found the process collaborative, transparent and expertly managed.
“We are excited to help the brands achieve a disproportionate share of attention as we work to achieve sustainable and consistent growth over the coming years,” she added.
The appointment is effective from August.
The appointment follows recent wins by PHD Australia, including Swisse, the Brisbane Festival and Celebrity Cruises, which was announced earlier this month.
See also: PHD Australia appointed to Celebrity Cruises media account in Australia and New Zealand
The agency will be responsible for all offline and online media activity in Australia and New Zealand, effective immediately.
Celebrity Cruises is an international cruise line, with a focus on redefining luxury cruise travel and delivering unrivalled experiences for modern travellers.
The luxury cruise and travel brand has been voted one of Australia’s highest rated and best premium cruise brands in the country.
PHD will work closely with Celebrity, as it looks to continue a strong return to growth, as travel restrictions lessen.