Makwana breaks down how Impressive is leaning into AI, tightening structure and getting pickier with clients.
Too much of this industry is focused on placements, platforms and process. We are more interested in the architecture behind growth.
'Indies can adapt faster - especially with AI changing how work gets done.'
'Media is not an industry that you can just ‘enter’ without a strong network, a deep digital and traditional media foundation'
The agency will mark the milestone with foundation clients and long-standing partners through a series of events reflecting on its 25-year journey.
The activation involved the participants collecting more than 150 kilograms of rubbish across four locations.
Independent Media Agencies Australia is expanding its member event series west, with AI adoption taking centre stage.
The tech council is designed to bring together agency leaders across technology, data and digital innovation.
IMAA CEO Sam Buchanan: 'It’s an honour to have nearly 40 of Australia’s top media and marketing talent'
AI will be a major theme across both conferences.
There are new rules on targeting, vendor transparency and stronger governance.
The nationwide professional development programme attracted its highest-ever number of applicants.
They're welcoming Are Media, Google, Microsoft Advertising and Snapchat on board.
Framework is intended to help agencies prepare early to remain both compliant and competitive.
