The IMAA hosted its first Victorian Sound-Byte in Melbourne, showcasing insights from top radio and podcast talent to help independent agencies navigate...
Lizzie Young: 'Sound Byte is a great opportunity to learn about audio's evolution and how brands can best harness its power to...
Nicole Moore: 'The standard of the entries was excellent - so many strategically thoughtful and creative ideas for how to amplify our...
Sam Buchanan: 'Clearer rules level the playing field.'
The IMAA is encouraging independent agencies and the wider media industry to support Aboriginal and Torres Strait Islander-owned businesses throughout NAIDOC Week...
Jacqui Alley: 'The IMAA’s goal is to create long-term economic opportunity and visibility for the Aboriginal community through storytelling and genuine collaboration.'
Teams prepared a pitch for the charity’s paid and earned media, showcasing innovative solutions to amplify the charity brand and its work...
Sam Buchanan: 'Our group deals initiative has been one of our greatest achievements as an organisation and continues to raise the bar...
KIIS FM stars to keynote audio-focused event for indie media agencies in Sydney.
Independent Media Agencies of Australia (IMAA) has announced the 18 agencies participating in its 2025 Pitch-Chella initiative, with teams set to pitch...
The 2025 IMAA Indie Census shows 77% of Australian indie media agencies expect ad spend to rise or remain steady, with nearly...
The amendments would severely limit opportunities for local and independent media agencies, and compound already-frustrated government departments.
Mike Wilson: 'We're looking for innovative, cross-channel thinking; from traditional and digital media to unexpected activations and social-led storytelling.'
Sam Buchanan: 'It's more important than ever for our members’ leaders to have access to support and ongoing education.'
