The Hisense Hangout will feature across SBS’s FIFA World Cup 2026 coverage from June to July.
Hyundai, Hisense, Macca’s, Rexona, bet365, Commonwealth Bank and Youi Insurance have joined SBS’ tournament coverage.
The Hisense marketing lead champions the power of sports sponsorships, and why brand is performance.
The partnership includes campaign delivery and automation, alongside the transition to a more comprehensive segmentation model.
The partnership will kick off in line with the start of the NRL Telstra Premiership
