All posts tagged "DoubleVerify"

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  Technology

  DoubleVerify expands AI-powered brand suitability to Meta’s Threads

  The move will offer advertisers greater transparency, independent verification, and campaign quality insights.

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  AdTech

  DoubleVerify expands Microsoft Advertising integration to boost ad transparency

  DoubleVerify has expanded its integration with Microsoft Advertising to cover Audience ads and introduced DV Campaign Automator™, enhancing ad measurement, transparency, and...

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  Agencies

  Protection of brand safety against AI slop is challenged in the age of SORA 2

  We now regularly see AI generated images and video. Should marketers place value on sites using fake images? Does anyone care?

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  AI & Data

  Marketers turn to AI to reclaim time, precision and performance

  DoubleVerify’s 2025 Global Insights report outlines five key AI priorities reshaping digital advertising workflows.

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  Technology

  DoubleVerify expands brand suitability tools across Meta Reels and Feeds

  DoubleVerify has expanded its AI-powered brand suitability measurement across 30 content categories on Facebook and Instagram.

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  AdTech

  Colgate-Palmolive sees massive drop in ad violations with DoubleVerify

  Maria Casas: 'With the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous...

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  News

  ANZ leads APAC in brand safety, says DoubleVerify

  Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s...

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  News

  DoubleVerify expands Authentic Attention measurement to social, launching with Snapchat

  DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.

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  News

  DoubleVerify launches AI-powered ‘AdVantage’ for video ad optimisation

  DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled...

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  Opinion

  The attention recession: How advertisers can leverage media quality metrics to win back customer focus

  "Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."

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  News

  Media Roundup: Netflix joins OzTam, TV’s ‘rich list’ revealed, Ten takes on ’60 Minutes’, ABC’s Nationals apology and Bunnings hits back

  See the top industry stories trending today.

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  News

  DoubleVerify flags over 100 cases of ‘ads.txt’ abuse, warns industry

  DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.

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  Agencies

  Quantcast appoints Jordan Khoo as APAC Vice President

  Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.

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  News

  DoubleVerify launches pre-bid video exclusion lists for TikTok

  Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'