DoubleVerify’s 2025 Global Insights report outlines five key AI priorities reshaping digital advertising workflows.
DoubleVerify has expanded its AI-powered brand suitability measurement across 30 content categories on Facebook and Instagram.
Maria Casas: 'With the right tools, we can maximise media performance while staying true to our values of care, teamwork and continuous...
Australia and New Zealand led APAC in brand suitability improvements, but still face challenges in attention and ad fraud, according to DoubleVerify’s...
DoubleVerify has launched its Authentic Attention product on Snapchat, offering advertisers new metrics for measuring user engagement across social platforms.
DoubleVerify has launched DV Authentic AdVantage, a unified verification and AI optimisation tool aimed at boosting media quality and performance within walled...
"Attention is not just another advertising metric—it’s a strategic tool that will define the next era of media measurement."
See the top industry stories trending today.
DoubleVerify has issued an alert on increasing exploitation of the ads.txt standard, spotlighting a scheme involving over 200 AI-generated websites.
Digital advertising firm Quantcast strengthens Asia-Pacific leadership with experienced executive.
Mark Zagorski: 'This solution helps advertisers ensure that ads appear in environments that align with their brand setting.'
Sam Buchanan: 'Demand to be part of the IMAA is now outstripping media partner positions available.'
Imran Masood: 'It’s a universal truth that fraudsters follow the money'
Steven Woolway: 'Publishers need actionable insights into inventory performance to maintain their competitive edge.'
