At SXSW Sydney, QMS Global Advisor Anne Parsons announced the results and led a discussion into marketing priorities.
'Weather-triggered ads on cold mornings or live sports updates are great examples of how contextual relevance drives impact.'
Ben Baker, Managing Director For APAC, Vistar Media, makes a case for programmatic Digital Out of Home ad buys in the face...
L’Oréal and QMS launch a cutting-edge digital out-of-home campaign for Kérastase Gloss Absolu, marking a first for 30-second full motion 3D OOH...
'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
OmniStream launches to connect connected TV with place-based DOOH buys.
'For 13 years, Vistar has pioneered the use of technology and data to transform OOH into a strategic and measurable channel.'
Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.
Jean-Christophe Conti: "Marketers are drawn to the flexibility, audience relevance, optimised ad revenue potential and sustainability credentials of prDOOH."
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
