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'Marketers are no longer just looking for reach - they’re demanding performance, precision and immediate optimisation.'
OmniStream launches to connect connected TV with place-based DOOH buys.
'For 13 years, Vistar has pioneered the use of technology and data to transform OOH into a strategic and measurable channel.'
Senior executives from oOh!Media, JCDecaux, and QMS share insights on the trends and innovations shaping OOH advertising in 2025.
Jean-Christophe Conti: "Marketers are drawn to the flexibility, audience relevance, optimised ad revenue potential and sustainability credentials of prDOOH."
Gai Le Roy said more education is needed for agency planners and media owner sales teams to drive growth for programmatic DOOH.
"Out-of-home can start to demand more spending from advertisers, rather than just the 4% or 5% we're currently seeing today."
Michael Provenzano: "We first helped supercharge the programmatic OOH marketplace more than a decade ago, and a lot has changed since."
Melissa Hey: “We anticipate cautious spending by consumers across key sales periods as we lead into 2024."
Jean-Christophe Conti: "Advertising budgets continue to be reallocated for increased prDOOH"
"I look forward to working with the team on further expanding JOLT’s programmatic and first party data capabilities.”
"I'm incredibly honoured to be joining JOLT at such an exciting stage in its growth"
