New research from Atomic 212° argues marketers must rethink attention metrics, highlighting where audiences are most receptive to advertising.
Rory Heffernan: 'Tennis Australia is such an important cultural organisation, and we are absolutely delighted to be given the opportunity to bring...
Red Rooster has launched a cheeky new campaign for its Cheeseburger revival, with creative by Leo Australia and media handled by Atomic...
This week: Francesca Ryan, Alex Vishney and Sylvia Pickering
“The money is coming. Just make sure the passion stays, and the fans are the #1 priority,” writes Barry O’Brien OAM, chairman...
Catherine Anderson: 'Our campaign aims to playfully showcase how this can be achieved with the flick of a switch.'
Carazo speaks to Mediaweek about Sonar, the importance of DEI and the Publicis Groupe's acquisition of Atomic 212°.
Barry O’Brien: 'The Publicis Groupe offering and their continuous encouragement to help our business grow was the compelling factor in making this...
Barry O’Brien OAM: 'Our agencies have collaborated successfully on several clients in the past, so when the opportunity came up to make...
Rory Heffernan: 'We have a long and proud history with O’Brien and we look forward to continuing to deliver exceptional value together.'
Rory Heffernan: 'We love this business and the Chargrill Charlie’s brand, which is ambitious, fun and engaging.'
Seven was the last cab off the rank for this year’s Upfront season after a busy few months. The network impressed its...
Atomic 212°'s Barry O’Brien, Rebecca Segalla from Magna, and Avenue C's Carolyn Northcote shared their thoughts on SBS' 2025 upfront offerings.
Heffernan will succeed Claire Fenner, who resigned earlier this month.
