'It’s hard to service these markets effectively from afar, so we’re investing in boots on the ground.'
'While AI’s shortcuts and efficiencies contribute to business success, this reliance comes with significant risks.'
'AI is no longer a buzzword; it’s table stakes.'
Ben Gunn: "We believe this will be a game changer for brands wanting to work in the influencer space."
'Having worked with global and US brands like Skyscanner, ClassPass, AWS, and Clio over the last two years, I’ve seen first-hand the...
'This shift indicates that Google is becoming more selective and precise about when to deploy AI-generated responses.'
Seven say the AI Factory will boost its audience understanding and advertising strategies across 7plus and 7NEWS digital platforms.
The provides a platform where brands, publishers, and creative agencies can access a diverse roster of AI creators.
"When their voice is used to create a read, the talent is paid a fee. They have full visibility over all work...
Putting authentic, human-generated content ahead of AI-generated material.
Microsoft’s ecosystem currently connects brands with over one billion people through sites that they engage with daily.
Suzie Cardwell says that FY25 will see a formal AI strategy delivered for Nine.
Among APJ brands, generative AI integration is the digital initiative most likely to support growth in 2024.
"AI might be efficient, but humans are sceptical."
