Matthew Riley, SCA's Head of Broadcast Content, says they're ready for the challenge of luring new listeners.
Amanda Lee, Head of Hit Metro Content, sat down with Mediaweek to explain why.
Whatever comes next for KIIS isn’t just a programming decision, it’s a ratings gamble.
It comes as the company reshapes its senior content leadership team.
It comes as the Hit Network sharpens its focus on scale, consistency and multi-platform growth.
Matthew O’Reilly: 'This is an opportunity we haven't seen before'.
'It was not just great to win, it was also great to be there.'
Dave Cameron: "We are preparing for a change for the 2DayFM Sydney Breakfast show and will make further announcements in due course.”
• Old news? Why these headlines are more relevant than ever
• To play, listeners need to tune in during 2Day FM’s Hughesy, Ed & Erin Breakfast show
• Eggleston has worked with SCA for 13 years
“You have to be slightly sick to go to breakfast radio."
• "After ten minutes on the first day, I knew that this would work"
• partnership extends across the whole Hit Network
