Taboola has announced a new milestone for Homepage For You, its publisher platform offering that adds Artificial Intelligence (AI) to power editorial recommendations on publisher homepages.
Homepage For You is part of Taboola Newsroom, a real-time analytics platform that provides unique insights, sourced from Taboola’s dataset of nearly 600 million daily active users, which informs how to create more engaging content and discover new coverage areas that drive loyal readership.
According to Reuters Institute, media companies are integrating AI to deliver improved personalisation, with nearly 40% indicating that they are testing out different technologies to do so. Personalisation has become the standard in content, and readers have grown accustomed to fresh and relevant content every single visit. Personalisation is valuable for publishers, as it can help them win coveted user attention and use it to build loyalty and grow their businesses.
Through Newsroom and Homepage For You, Taboola is bringing its AI capabilities to help over 3,500 premium editors and journalists personalise their sites, improve overall engagement and build loyalty through homepages, section fronts and app home screens. This enables publishers to maximise the value of this real estate — where they reach their super users and those with the highest potential of becoming super users — all while maintaining strict control with customisable tools, matching their design with flexible integration, saving editorial time and generating incremental revenue from increased site engagement, new subscriptions and premium ad placements.
Homepage For You is part of Taboola’s publisher offerings, which have generated more than $US2.5 billion for publishers from 2020 through 2023.
Adam Singolda, CEO at Taboola said that the company is seeing personalisation deliver clear value to publishers across the world.
“For publishers, the most loyal readers are those who visit a homepage directly – they do it often and trust editors to showcase content that is relevant to their interests. Homepage for You combines the best of Taboola’s advanced AI with readership insights sourced from nearly 600 million daily active users to give readers a truly personalised experience – one that makes them keep coming back,” he said.