T: The New York Times Style Magazine Australia has launched its digital channel today, bringing a new addition to Australia’s media landscape. Based on the flagship edition of T: The New York Times Style Magazine, T Australia will be released as a quarterly print magazine supported by an online publication – taustralia.com.au.
T Australia aims to meet audiences where they are, whether that be across digital channels, print, or live events. It is currently harnessing interest from advertisers and readers, with a digital pre-launch prior to the first print issue that will launch on March 15 2021.
T Magazine will be distinctly local while still aligning with The New York Times’ mission of helping people better understand the world around them.
The digital platform will publish digital-only content, including recurring columns by specialist contributors, deeper dives into magazine features including behind-the-scenes footage and photoshoot galleries, inspiring video content inside the T: TV channel, and VIP access to live events and invitations.
“We are in such a unique position with T Australia, in both its print and digital format,” said Katarina Kroslakova (pictured), Publisher and Editor-in-Chief.
“In a time when we are unable to explore the world as fully as we’d like to, T Australia is able to bring the world to us. We have access to truly some of the world’s best writers and photographers, who bring our readers the most captivating stories from around the globe”.
As the former Editor of the Australian Financial Review’s Life & Leisure and Luxury magazines, now Managing Director of content creation agency KK Ink Pty Ltd and custom publishing house KK Press Pty Ltd, Editor of Maserati’s Il Tridente magazine, and former Harper’s Bazaar columnist, Katarina lives and breathes magazines and knows the market well.
Katarina Kroslakova said, “At T Australia, we are passionate about integrating global content with our best local story-tellers to showcase Australia as it is, right now. Having such an immediate medium such as taustralia.com.au allows us to respond quickly to events, news, changes, and trends.”
T Australia showcases culture, fashion, food, wine, architecture, interiors, travel, craftsmanship, and society within each issue, capturing the definitive collections and trends that respond to today’s global narrative, from emerging artists to iconic creators.
To visit the newly launched T Australia, go to www.taustralia.com.au