Super Bowl ads of 2024: Squarespace, Uber Eats, Mountain Dew, BMW, BIC

Aubrey Plaza having a blast by Mountain Dew, Super Bowl LVIII 2024 ads

Super Bowl LVIII advertisers are spending an average of $7 million for a 30-second spot.

Advertising’s annual extravaganza, the Super Bowl, has launched some of the most highly anticipated ads of the year. This year advertisers are investing an average of US$7 million to air a 30-second commercial, as they vie for their share of attention from audiences across the globe.

Last year, around 113 million viewers tuned in the United States tuned in to witness the Kansas City Chiefs’ victory over the Philadelphia Eagles in Super Bowl LVII, according to Nielsen. This places the game as the second most-watched Super Bowl ever.

According to, over 56 million viewers worldwide watched the Kansas City Chiefs secured a 38-35 win against the Philadelphia Eagles. This marked a 7% uptick from the previous year, indicating a growing international enthusiasm for the NFL.

In Australia, 329,000 metro viewers tuned in to watch the Bowl, which was broadcast on Seven.

Here’s the list of Super Bowl ads so far set to air during one of advertising’s (and sports’) marquee events:

Hello Down There by Squarespace (directed by Martin Scorsese)

See also: Martin Scorsese makes Super Bowl debut directing ‘Hello Down There’ campaign for Squarespace


Don’t Forget Uber Eats by Uber Eats

See also: Did Uber Eats just win the Super Bowl?


Having a Blast feat. Aubrey Plaza by Mountain Dew Baja Blast


Talkin Like Walken (ft. Usher) by BMW


EZ Reach: The Most Borrowed Lighter by BIC


The Union feat. Addison Rae by Nerds


Doctor on the Plane by Drumstick

See also: Andy Allen fronts Peters Drumstick Clean Up Australia Day campaign via Sick Dog Wolf Man & Wired.Co


Mr. P by Pringles


Dareful Handle by Toyota


Not Social Media by Snapchat


Your everyday AI companion by Microsoft Copilot


Gift mode by Etsy


Life is a Ball by Lindt


The Twist of an Oreo Could Change Everything by Oreo


Yes! by Reese’s Caramel Cups


Tina Fey books whoever she wants to be by


All the Ads by DoorDash


The Wait is Over by Popeyes


Old School Delivery by Budweiser


That T-Mobile Home Internet Feeling by T-Mobile


Love Triangle by Starry


Picklebabies by E*TRADE


Hold My Oikes by Oikes Yogurt


Super Bowl File by TurboTax


Bathroom break by Opendoor


Chill Train by Coors Light


That’s Suspicious… by NYX Cosmetics


Extraterrestrials by


Unleash The Dragon feat. Sir Anthony Hopkins by STōK Cold Brew


Like a Good Neighbaaa feat. Arnold Schwarzenegger & Danny DeVito by State Farm


In e.l.f we Trust by e.l.f Cosmetics


Hard Knocks: A Dove Big Game Film by Dove


Born to Play by NFL


Tom Has Won Enough by BetMGM


Can’t B Broken by Verizon


Here’s to Science by Pfizer


Mr. T in Skechers by Skechers


Sir Patrick Stewart Throws a Hail Arnold by Paramount Plus


DunKings feat. Ben Affleck, Matt Damon, Tom Brady, Jack Harlow, Jennifer Lopez, & Fat Joe by Dunkin’


Javier in Frame by Google Pixel


Perfect 10 by Kia


Dina & Mita by Doritos Dinamita


CeraVe with Michael Cera…Ve by CeraVe


Now that is worth celebrating by


Easy Night Out by Bud Light


The Future of Soda is Now by Poppi


Mayo Cat by Hellmann’s Mayonnaise


The M&M’S Almost Champions Ring of Comfort by M&M’s


Mullets by Kawasaki


Making Memories on the Water by Bass Pro Shops


Running of the Beer Ads by Miller Lite


Field of Fake by BODYARMOR Sports Drink


Superior Beach by Michelob ULTRA


Migration by YouTube TV


The Future by CrowdStrike


An American Love Story by Volkswagen


Believing is Everything by United Airlines


See also: The Taylor Bowl: What brands and advertisers can learn about the power of Taylor and her Swifties at the Super Bowl

Top Image: Aubrey Plaza

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