Seven reports that Sunrise keeps the crown as Australia’s most-watched breakfast program

Seven - Sunrise - Edwina Bartholomew, Natalie Barr, Matt Shirvington and Mark Beretta

Sarah Stinson: “Thank you to our incredible viewers”

The Seven Network is claiming Sunrise has taken the title of Australia’s most-watched breakfast program on Australian screens, two decades after it first asserted the breakfast TV crown.  

Hosted by Natalie Barr and Matt Shirvington (who took over co-hosting duties from David Koch on 12 June this year), the network claims it has been #1 every day so far this year nationally and in the capital cities,

The network also said that The Morning Show with Larry Emdur and Kylie Gillies has achieved the same result at #1 for the past 16 years.

Seven noted that the combination of Sunrise and The Morning Show shows that Australians’ screens are tuned into the network from 5.30 a.m. to 11.30 a.m. every weekday, every week, all year.

According to Seven, every month, Sunrise reaches more than 4.2 million Australians nationally, with Weekend Sunrise reaching 2.9 million and the weekday The Morning Show reaching 3.2 million.

The network said that across 2023, Sunrise has increased the lead over its nearest competitor, attracting more than 30% more viewers nationally and almost 15% more in the capital cities. In regional Australia, it is 59% ahead.

Sunrise - Natalie Barr and Matt Shirvington

Natalie Barr and Matt Shirvington

This year, Seven claims Sunrise is #1 across all capital cities; dominates breakfast viewing in New South Wales, Victoria, South Australia, Queensland, Western Australia and Tasmania; and reigns supreme across regional Australia. Its national BVOD audience has increased 13% so far this year.

In the capital cities, Sunrise has 46.5% commercial audience share, or 6.8 points more than its nearest competitor. Its audience share in regional markets is 52.3%, or 19.8 points bigger.

Seven also noted that the breakfast TV show also has a wide reach every month on social media and

Sunrise has a combined 2.6 million followers across Facebook, Instagram, TikTok and YouTube. Visits to the Sunrise Facebook page have jumped 50% this year and the show has averaged 4.7 million YouTube plays a month over the past 12 months.

Seven Network director of Morning Television, Sarah Stinson, said: “To be number one across Australia, the five capital cities and in every single state is an accomplishment we never take for granted.

“Thank you to our incredible viewers who have made Sunrise, Weekend Sunrise and The Morning Show Australia’s most-watched breakfast and morning programs day in, day out.

“And thank you to Nat, Shirvo, Kochie, Kylie, Larry, Matt and Monique and the entire on-air crew, as well as the passionate team behind the scenes, for their relentless commitment to keeping Australia informed, enlightened and entertained,” she said.

Seven has provided the Sunrise audience numbers so far this year as:

Seven - sunrise

Top image: Edwina Bartholomew, Natalie Barr, Matt Shirvington and Mark Beretta

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