Streets, part of The Magnum Ice Cream Company (TMICC), has launched Cremissimo, its first new indulgent ice cream tub brand in Australia in more than a decade.
The premium 1L tub range is available now at Coles, Woolworths and independent supermarkets nationwide, as Streets looks to grow its presence in the premium freezer aisle.
The launch comes as Australia’s premium ice cream tub category is growing at around 6.1 per cent year-on-year, according to the company.
What flavours are in the Cremissimo range?
Cremissimo has launched with five flavours, each built around a creamy ice cream base with sauces and inclusions.
The range includes:
- Vanilla with Crème Anglaise
- Chocolate with Choc Flakes
- Salted Caramel with Honeycomb
- Affogato with Cookie Crumb
- Pistachio with Crushed Biscuit
The flavours include combinations such as Madagascan vanilla ice cream with vanilla crème anglaise swirls, milk chocolate ice cream with chocolate sauce and choc flakes, and pistachio-flavoured ice cream with pistachio sauce and crushed biscuits.
Streets backs local product development
The Cremissimo range was developed by Streets’ NSW-based research and development team, which worked on product testing and pilot plant trials for the launch.
Scott Mingl, General Manager ANZ at The Magnum Ice Cream Company, said the launch reflected the company’s ambition to bring more choice to the category.
“At Streets, we’ve been making ice cream for Australians for generations, and we take a lot of pride in growing the category through great quality and thoughtful innovation,” Mingl said.
“As we build our future as an independent ice cream company, having our R&D team right here in NSW means we can move faster and create products inspired by the flavours Australians already know and love.
“It’s been a long time since we last launched a brand new indulgent tub in Australia. Premium innovation is central to our growth strategy, and Cremissimo signals what consumers can expect from us going forward.”
Premium ice cream demand
Luke Cartwright, R&D Lead at The Magnum Ice Cream Company, said the range was created to reflect changing consumer tastes in the premium category.
“Across the premium category, we’re seeing strong demand for richer, more indulgent flavours, and Cremissimo has been developed with that in mind,” Cartwright said.
“We invested significant time developing, trialling and testing Cremissimo here in Australia to ensure each flavour is tailored to local preferences.”
Cremissimo 1L tubs are available now at Coles, Woolworths and independent supermarkets nationwide.