Starcom welcomes clients and media partners to its HXPO event

Starcom - panel

“We look forward to seeing better media campaigns and ideas because of HXPO”

Starcom welcomed clients and media partners to its annual HXPO event, held last week at the Bells Hotel in South Melbourne.

The event saw over 100 people in attendance and shared the agency’s ‘People Powered Growth’ strategic focus for 2023, along with client activations and a panel discussion on the challenges of modern marketing.

The panel featured Sandra Kelly, managing director of Freudenberg Home and Cleaning Solutions; Sharon Winton, marketing director at Bega Dairy & Drinks; Tom Noble, director of marketing and communications for Stellantis; and Michele Laghezza, marketing director at Miele Australia and New Zealand.

Moderated by Roger Lintzeris, head of strategy at Starcom, the panellists each shared how they are navigating the current marketing landscape in their industries, and how their partnerships with Starcom are delivering tangible results.

Nick Keenan, Starcom CEO, said: “HXPO is a forum that allows Starcom to work closely with our clients to create immersive activations from their products and services that our media partners can experience firsthand.
“It is a key part of our unique People Powered Growth (PPG) platform, which is all about collaboration to better understand culture and its impact on human behaviour.

“PPG enables us to better understand exactly what the consumer experience is to create better marketing ideas. We thank our wonderful clients and media partners for making it such a great event and we look forward to seeing better media campaigns and ideas because of HXPO,” Keenan added.

Starcom - Miele activation

This comes after Starcom has launched the Open Brief initiative in Melbourne last month, with the agency’s team working with the Bega brand, The Juice Brothers, on a new brief.

The launch of Open Brief in Melbourne – an initiative created to tackle clients’ business challenges – comes after its successful launch in Sydney last year.

Led by the agency’s strategy team, the initiative gives media partners an opportunity to solve a live client business challenge; culminating in a live ‘open pitch’ event in front of client judges, agency staff and each other. 

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