Starcom Australia announced the promotion of Robert Millett to the newly created role of head of digital in Melbourne.
Millett will be focused on developing and deploying digital products and solutions for Starcom clients.
He steps up from his previous role as group digital director and will continue to achieve business objectives for clients through utilising Starcom’s broad range of technology and data capabilities.
Millet will also be tasked with leading the digital and performance craft teams at Starcom Melbourne.
Mark Duffy, Starcom’s national head of digital and solutions, celebrated Millett’s efforts, calling him a high performer at the agency with his digital craft, accelerating their client’s performance and people’s development.
“In this role, Rob will bring great value and thought leadership to Starcom and our clients as we navigate the ever-evolving landscape,” Duffy said of the promotion.
Millet welcomed his promotion and said: “I look forward to leveraging our wealth of talent and combining our expertise across performance, planning, data and analytics to deliver transformational growth for our clients.”
Starcom also welcomed the appointment of Drew Groves as client service director. In the role, he will be tasked with leading the newly won TPG Telecom account in Australia.
Groves will work to deliver best-in-class media strategy, planning, and activations to link media to business outcomes for the telecommunications provider. Prior to joining Starcom, he worked in agencies and media businesses in planning and client lead roles, including most recently as a group business director.
On Groves’ appointment, Nancy Lan, Starcom’s national managing director, said: “Drew joins us with extensive client leadership experience in Australia and the UK, and we are delighted to have him as part of the team. He is a passionate leader who is focused on driving outcomes for clients and growth for the agency.”
Groves said: “I’m thrilled at the prospect of joining Starcom, particularly after hearing the long-term vision the leadership team has for both TPG Telecom and the broader agency. Through a combination of razor-sharp planning smarts and our strong agency capabilities, I feel we’re brilliantly placed to deliver industry-leading work in partnership with TPG.”
In August, TPG Telecom named Starcom as its media agency across the Vodafone, TPG and iiNet brands, following a comprehensive, four-month review process.
Starcom appointment comes after the agency was re-appointed to lead the media strategy, planning and buying accounts in Australia for personal care and consumer products company P&G and FMCG giant Bega Group.