Starcom Australia has launched PPG Solutions, an integrated media innovation team.
The craft team of content, CX and data scientists navigating the fragmented and converging media landscape by creating bespoke, scalable solutions for clients.
Mark Duffy, the agency’s national head of digital and solution, said: “What makes the PPG Solutions team different is how it’s structured. It is an innovation hub consisting of content, CX and data scientists that are integrated into our end-to-end campaign process, ensuring full-funnel implementation for clients is always top of mind.
“These three complimentary craft specialists will bring their expertise to campaign activation to achieve a more circular marketing model for our clients. One that guarantees the paid media integration into direct-to-consumer (DTC) platforms is continually improving client outcomes, growing their brands and their businesses.”
The PPG Solutions team has already worked with clients, including Miele, Stellantis, Weber, Metcash, P&G and Bega, on solutions including hyperlocal, POOH, e-commerce, identity, omnichannel and retail media.
Instead of siloed media channel activation, the team’s focus is on connecting paid and direct media customer experiences for clients utilising data, technology, and AI smarts.
PPG Solutions incorporates all areas of the agency business, ensuring all stages of the campaign process are connected – from the inception of a client brief, through to media activation and measurement.
The launch of PPG Solutions comes after Starcom welcomed clients and media partners to its annual HXPO event, at the Bells Hotel in South Melbourne in April.
The event saw over 100 people in attendance and shared the agency’s ‘People Powered Growth’ strategic focus for 2023, along with client activations and a panel discussion on the challenges of modern marketing.
The panel featured Sandra Kelly, managing director of Freudenberg Home and Cleaning Solutions; Sharon Winton, marketing director at Bega Dairy & Drinks; Tom Noble, director of marketing and communications for Stellantis; and Michele Laghezza, marketing director at Miele Australia and New Zealand.
See also: Starcom welcomes clients and media partners to its HXPO event
–
Top image: Mark Duffy