Stan has reaffirmed its strategic content ambitions, announcing an extended multi-year partnership with Sony Pictures Television that will deliver a fresh slate of exclusive US scripted dramas, plus a library of acclaimed film and TV content to Australian audiences.
The deal strengthens a long-running alliance with Sony, one of Hollywood’s most-prolific studios, after the pair signed a strategic content partnership back in 2022.
The extension of this deal represents a significant commitment by Stan to maintain its premium positioning in a fiercely competitive streaming market in Australia.
“Stan’s multi-year partnership with Sony Pictures Television ensures we continue to bring exclusive premium content from around the globe to our subscribers,” said Amanda Laing, who recently became Nine Managing Director, Streaming and Broadcast after leaving Foxtel.
Amanda Laing
“As Australia’s only locally owned and operated premium streaming service, we’re proud to work with world-class partners like Sony to deliver compelling, first-run series that resonate with our audiences,” she added.
“From Outlander: Blood of My Blood to Breaking Bad, Sony’s a leader in exceptional storytelling and has long been a valued and important partner of Stan. This agreement further strengthens our slate and reinforces our commitment to providing Australians with access to
the best entertainment, right here at home.”
Outlander: Blood of My Blood will debut on August 9, 2025. The 10-part prequel to the global hit Outlander features an entirely new cast, including Hermione Cornfield, Jeremy Irvine, Harriet Slater and Jamie Roy.
Jamie Roy and Harriet Slater.
The series tells the love story of two couples, Julia Moriston and Henry Beauchamp alongside Ellen MacKenzie and Brian Fraser, as they struggle to defy forces that want to tear them apart.
Sony’s new slate on Stan also includes:
The Miniature Wife, a comedy/drama starring Elizabeth Banks and Matthew Macfadyen.
American Hostage, featuring Jon Hamm and based on the true-crime podcast of the same name.
“We are committed to this fruitful collaboration and look forward to bringing audiences more world-class storytelling and what we believe will be one of the most talked-about series launches Australia has seen in years,” said Adam Herr, Sony Pictures’ SVP, Distribution, APAC.
Key Catalogue Renewals
Alongside first-run dramas, the deal renews Stan’s streaming rights to a host of globally recognised series.
Returning hits include:
Breaking Bad and Better Call Saul
The Good Doctor
Dawson’s Creek
The Nanny
S.W.A.T. and The Goldbergs
It also brings a robust film library from Sony Pictures Entertainment’s global catalogue, featuring:
Spider-Man: No Way Home
Spider-Man: Across the Spider-Verse
Where the Crawdads Sing
Ghostbusters: Afterlife and Ghostbusters: Frozen Empire
Anyone But You
“We are thrilled to be extending our strategic collaboration with Stan,” said Sony’s ANZ Co-Heads of Distribution Carolyn Ozkoseoglu and Julia Salter. “This will continue to support them in their ambition to bring Australian audiences some of the most compelling scripted content coming out of the US right now.”
Strategic Implications
This announcement lands amid a broader period of recalibration in the over-crowded Australian streaming market.
As Australia’s only locally-owned and operated major streamer, Stan increasingly leans into a dual positioning of a champion of local storyteller (through originals like Bump) and a curator of high-quality international content. By doubling down on exclusive first-run US scripted drama from Sony, Stan will be hoping to secure its reputation as a premium alternative to multinational platforms.
Breaking Bad
Certainly, availability of legacy series like Breaking Bad, The Good Doctor, and The Nanny, alongside blockbuster franchises like Spider-Man and Ghostbusters, gives Stan an “always-on” catalogue.
With the introduction of Max (soon to rebrand as HBO Max), Australian platforms are under increasing pressure to differentiate through exclusive content and franchise depth and limit churn.