In August, Spotify began rolling out Anchor Podcast Subscriptions, giving all US podcasters the ability to publish paid content for their listeners on Spotify. From November 18, Spotify will be doubling down on this feature by making it available to all creators in 33 new markets around the world including Australia, with new local podcast Who Killed Bob? by Podshape the first to implement the new feature.
Podcast Subscriptions on Spotify give creators more control over how they monetise their content and connect with listeners. The subscriptions offer wide reach, discoverability, and 100% of their subscriber revenue for the first two years of the feature (in two years, Spotify plans to implement a 5% fee). The platform will also provide creators and listeners with more ways to connect, as podcasters will be able to access contact information for their paying subscribers to offer them even more perks.
Launching November 18, Who Killed Bob? focuses on murder, intrigue and injustice following the disappearance of Bob Chappell aboard the yacht ‘Four Winds’ in Tasmania in 2009. Despite there being no body, no murder weapon and no witnesses, Bob’s long time partner Sue Neill-Fraser was convicted of his murder and imprisoned for 23 years. Over 10 episodes psychologist and film producer Eve Ash shares her 13-year journey to uncovering the truth of Who Killed Bob, exposing the shocking and bizarre twists of the case and the unyielding and unfair justice system that sees Sue Neill-Fraser still behind bars as she awaits the outcome of her latest appeal.
In June this year, Spotify Audience Network was launched in Australia. Within three months of launch, nearly 60% of Spotify’s US podcast advertiser base was advertising with the Spotify Audience Network. The platform allows advertisers to reach highly engaged, targeted audiences within podcasts both on and off-Spotify.
Check out the Who Killed Bob? podcast here.