Sandbox Media appoints Ashleigh James as programmatic solutions lead

sandbox media

• James joins Sandbox after 5 years in various roles at Dentsu

After significant growth, Sandbox Media continues to build out its digital expertise with the recent hire of Ashleigh James into the position of programmatic solutions lead. James joins Sandbox after 5 years in various roles at Dentsu including programmatic buying for Woolworths, Big Red Group and George Weston Foods.

James said of her appointment “‘I am excited to be a part of the amazing team at Sandbox Media and join them as they grow in the Programmatic space. I hope to bring my experience and passion to the team and further drive digital transformation for their clients.”

James Sparkes head of digital and strategy at Sandbox said “We’re scaling up a number of resources internally at Sandbox; across tech stacks, partners and most importantly our people. Ashleigh is a fantastic asset for Sandbox Media who will make a big impact to our programmatic trading capabilities. She is a team player and we’re excited about the opportunities ahead with Ashleigh on board.”

Sandbox Media CEO Luke Sullivan said “James has done a terrific job in building our digital team and Ashleigh’s appointment is timely after the growth in our business in the past 18 months. Ashleigh will be able to lead our client and supplier conversations in the fast changing programmatic space. We have recently won the Prospa media business for Australia and New Zealand and on top of other client wins in the past 12 months, we feel the agency is well poised for post pandemic growth”. 

Kath Colreavy has also been promoted to account director and they have also hired Paige Wiseman as account coordinator and Yvette Willis as senior digital account manager. “All of these staff changes are incredibly positive for our clients and for the future direction we have set for our business”.

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