Sparro announces news senior hires and promotions


The 120-person digital agency is pursuing a vision to work at the “intersections of data, media and creative”

Sparro has welcomed a series of senior hires and promotions following continued expansion into broader media, retail and content.

The 120-person digital agency, which encompasses digital-first creative agency, Jack Nimble, is pursuing a vision to work at the “intersections of data, media and creative.”

Lucas Palmero recently joined Sparro as account director, bringing more than six years of knowledge and experience to the agency; most recently working at The Iconic as paid media digital lead. 

“I’ve worked from performance to brand, but what excites me most is working to drive change right through the funnel, all backed by data,” he explained.

Cam Bryant, Sparro Partner, said: “Lucas will play a huge part in working with our e-commerce brands and helping us build leading strategies to make sure they are the best in the market.”

“Having worked at one of Australia’s leading online retailers, we knew he’d bring invaluable experience, ideas and insights to our clients.”

The agency’s new content lead, Vicky Hops, recently joined Sparro bringing more than 10 years of agency experience under her belt.

Hops spent the past few years specialising in content and social strategy and was drawn to Sparro for its fast-paced, results-driven environment.  

In the role, Hops will focus on developing and expanding Sparro’s content offering in collaboration with Jack Nimble. This partnership will be a key piece in connecting the social-first campaign work created by the Jack Nimble creatives, and the fast-to-market tactical and long-form assets created by the Sparro content team.

Nicola Calder, who has been with Sparro for over 4 years, was recently promoted to account director, leading a team of 14 multi-channel marketers including paid, SEO, content, organic social, and media.

Calder’s expertise lies in developing performance strategies and direction for key accounts such as My Muscle Chef and Bing Lee, and she continues to scale and lead new and existing Sparro clients in their digital strategies.

“The focus Sparro has on cultivating strong leadership has allowed me to scale in my role over the last four years,” she said. “The support system I’ve received at Sparro has not only contributed to the development of my skills, but also given me the confidence to trust my judgement and always do what’s best for our people and clients.”

Morris Bryant, Sparro Partner, explained: “We’ve always heavily invested in bringing new talent into the industry – with three quarters of our team beginning with us as graduates or career changers.”

“It’s been incredible to balance that with really brilliant, creative thinkers like Vicky and Lucas. They’ve brought so much insight and experience to the team and are really helping us drive towards our vision.

“At the same time, we love seeing our tenured staff like Nic continue to grow and challenge themselves in the business. Our scale allows us to keep giving top contributors like Nic the opportunity to keep pushing themselves,” he added.

Top image: Vicky Hops, Lucas Palmero and Nicola Calder

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