Sparro by Brainlabs and Jack Nimble makes four senior hires

Sparro by Brainlabs & Jack Nimble - Kiki Jones, Morgen Mathews, Lauren Nixon-Smith, Michael Sparke

Earlier this year, Sparro was acquired by British digital marketing agency Brainlabs.

Sparro by Brainlabs and Jack Nimble has appointed four new senior hires across the agency group.

Kiki Jones has joined the creative production agency as group account director. She spent the last three years at The General Store with her most recent role as senior account director. She worked across strategy, brand identity, and client service

Morgen Mathews becomes senior account manager. He was previously at We The People in Melbourne, working across influencers, social, and production.

Their appointments coincide with the launch of Jack Nimble’s new creator and influencer services and expansion into an integrated offering across radio, TV, OOH, and other above-the-line channels.

Angus Mullane, executive producer and co-founder of Jack Nimble, said: “The last few years have been beyond our expectations. Our team has exploded in size from 6 to 35, which has coincided with some of our biggest months on record. A massive part of our growth has been applying our social-first thinking to platforms outside of social.

“Clients love that we can help them try new concepts on social, find out what their audience responds to, and then scale production up as far as TVCs, out-of-home and even full re-brands.

“Both Kiki and Morgen are a key part of this growth as they live and breathe social media and also bring a wealth of knowledge working across integrated campaigns for some of the biggest brands in Australia.”

Michael Sparkes has also returned to the agency as group SEO director. He previously worked at Sparro for four years as SEO lead and then as creative performance director, before returning home to the UK for two years.

Morris Bryant, partner and co-founder of Sparro by Brainlabs, welcomed back Sparkes and added that his return fits into the agency’s broader strategy.

“When he first joined us six years ago, he was an integral part of our maturation into a fully-fledged digital agency. Now he’s going to be a major part of our next growth period.”

Lauren Nixon-Smith also joins Sparro by Brainlabs as senior digital marketer from News Corp Australia, where she was client success director.

She will lead a team of paid media specialists across a client list that includes MYOB and Domino’s APAC media account — a brand with whom Sparro has been working for seven years.

Bryant said that developing their knowledge and capabilities is key to retaining and growing clients. “It’s why we’ve been making senior hires over the last 12 months, and it’s why we’ve focused on growing our service offering too.

“We’ve built the most advanced data science team of any indie agency in Australia, grown our creative and production offering with Jack Nimble, and are building unique-in-market AI-driven products across SEO and paid media.”

Since January, Sparro and Jack Nimble have made two other senior hires, plus 12 mid-weight new starters across paid media, SEO, graphic design, creative, social management, and affiliate marketing.

Sparro was acquired by British digital marketing agency Brainlabs earlier this year.

See Also: Sparro by Brainlabs founders: “We’re not going anywhere” following acquisition

Top image: Kiki Jones, Morgen Mathews, Lauren Nixon-Smith and Michael Sparke

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