Sojern, a leading marketing platform for the hospitality sector, has partnered with PubMatic to enhance programmatic ad targeting by integrating real-time travel data into curated media buys.
Announced 9 July, the partnership allows advertisers and agencies to activate Sojern’s vertical-specific travel audience segments directly within PubMatic’s Connect platform, a curation and data solution designed to improve ad performance and maintain privacy standards.
Bringing real-time travel data to curated inventory
Curation enables advertisers to strategically combine premium inventory and audience data through supply-side platforms (SSPs). By leveraging a multi-ID approach, the integration of Sojern’s first-party travel data segments with PubMatic’s Connect platform provides real-time optimisation capabilities for media buyers looking to engage with in-market travellers.
“It’s clear that curation offers an exciting future for programmatic advertising,” said Josh Beckwith, Vice President, Global Corporate Sales at Sojern. “This relationship will fuse Sojern’s best-in-class travel data and multi-ID audiences with PubMatic’s best-in-class inventory, and allow us to optimise both in real time, creating curated campaigns using our clients’ preferred supply path.”
Enhanced performance, privacy and control
For PubMatic, the move continues its emphasis on building a privacy-first, transparent advertising supply chain.
“Today’s advertising needs to work for everyone. Consumers want privacy and relevant ads, while brands need quality advertising space and brand safety,” said Jason Barnes, Chief Revenue Officer, APAC at PubMatic. “This partnership with Sojern is a perfect example, providing marketers with access to travel data for more effective targeting while ensuring privacy protection and maintaining brand safety.”
The companies have worked together previously, but this expanded collaboration cements a joint focus on curated, high-performing programmatic advertising solutions for travel marketers.
About the companies
Founded in 2007, Sojern delivers multichannel marketing software and services purpose-built for the travel and hospitality industry. The company supports over 10,000 travel marketers annually through audience insights and campaign activation tools.
PubMatic, founded in 2006, provides programmatic infrastructure for digital publishers and media buyers. Its Connect platform enables curated media buying by layering data with inventory to increase transparency, control, and performance across digital ad campaigns.
Top image: Josh Beckwith, Sojern, and Jason Barnes, PubMatic