Emily Yri: 'Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising ecosystem will be instrumental in driving PubMatic’s continued growth.'
This partnership aims to provide confidence in buying responsible news from over 14,000 vetted publishers in 54 international markets.
Barry will return to Australia after working for Pubmatic in New York
Plus: The move towards the open internet
"We are very excited to be partnering with PubMatic on this initiative"
"I look forward to working closely with PubMatic customers and partners to drive success in the region"
"PubMatic and Silverpush will provide advertisers with a powerful suite of data-driven tools"
Data from Proximic by Comscore is now available to media buyers via PubMatic’s Connect platform
Catanzaro joins PubMatic from Roku
• The enhancements give publishers increased flexibility and improved performance
• He replaces Peter Barry who is now global VP, audience addressability
• "Brands are constantly competing for consumers’ attention"