SOCIETY adds Haircare Group to its growing client roster


SOCIETY will lead always-on public relations activity for some of Haircare Group’s brands

SOCIETY has announced it has added hair product distributor Haircare Group to its growing client roster.

This marks another new major client win for the independent creative agency

SOCIETY will lead always-on public relations activity for some of Haircare Group’s brands including evo, Color Wow, Philip Kingsley and Glister, as well as new launches to market

Dena Vassallo, CEO and Founder of SOCIETY, said: “We are thrilled to welcome Haircare Group to our SOCIETY.”
“We are looking forward to bringing our experience and creativity to producing a packed year-round PR calendar for some of the industry’s most well-known names under Haircare Group, as well as sparking brand connections for exciting fresh names to launch into the Australian market.”

Kiera Parry, Haircare Marketing, media and digital leader, said: “Haircare Group is looking forward to  working with SOCIETY to lead the national PR campaigns for a number of our brands this year.”

“I’m excited to see the fantastic PR results for Haircare the team will produce,” she added

The agency is proud to support the brands that are positively shaping the societies in which we live, work and play, like Haircare Group and their suite of brands beloved by consumers and salon professionals alike.
Last year, the independent creative agency announced two new clients and three new appointments across its Sydney and Adelaide offices.
Unilever Australia and women’s mental health not-for-profit Liptember Foundation both join the SOCIETY client roster.
SOCIETY will lead Unilever’s public relations activity in Australia, bringing to life the company’s sustainable business roadmap, the Unilever Compass – and positioning the manufacturer as a leading purpose-led and future-fit business.
Vassallo said at the time: “We’re incredibly excited to be working with Unilever in Australia.”
Vassallo also said of Liptember: “Many people will recognise Liptember’s campaign each September to raise funds and awareness of women’s mental health, and we’re excited to help put more of a spotlight on the incredible work Liptember Foundation carries out throughout the year.”
See also:
SOCIETY adds Unilever Australia and Liptember Foundation to client roster

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