Snap Inc. sales lead Matt Coote departs after eight years

Sales Lead Matt Coote departs Snap Inc. after eight years

Ellie Rogers left the business in May after a year in the ANZ sales director role.

Sales lead and founding member of Snap ANZ, Matt Coote, is leaving his role in the coming months after eight years, marking the second recent sales team departure from the social media company.

Coote’s move was driven by a personal decision to relocate to Newcastle after having his second child.

“As a founding member of Snap ANZ, it’s time to say goodbye to my eight year Snap streak, and move to my next leadership role in our industry,” he told Mediaweek. 

“It’s been a privilege to lead the Snap sales team and witness the growth as it’s become one of the key digital players in the market. Still to this day, the company continues to deliver double digit growth in one of the toughest markets I’ve seen, thanks to a small, but mighty sales team.

“The big trigger for me finally hanging up my yellow boots is family and our decision to move up to Newcastle. It’s time. We have recently just had our second child and it’s time to make the move we had always planned as a family.

“I am hungry for my next leadership role, which will hopefully see me as a weekly regular on the Sydney and Melbourne circuit, but also able to spend time with my family in Newie. 

“I’ve never been more excited about the industry, and am looking forward to my new home within it.

“In the short term, I’m very excited, and getting nervous, to be involved in my first UnLtd Adland Bail Out – donate here please #shameless plug.

“I’ve also recently been invited to join Louise Wilson and Lauren Thornborough and the leadership team at The Village, and am looking forward to dedicating more time to help this amazing initiative – which feels even more real to me than ever before!”

“I’m excited! I’m having some amazing conversations already! If you are reading this and thinking Matt Coote could add value to your business, give me a call. I cannot wait for my next adventure!”

It is understood that while the platform has restructured its local agency team, Coote’s role was unaffected by the changes, and the business is currently looking to replace his position.

In a statement to Mediaweek, Tony Keusgen, Snap’s MD of Australia and New Zealand, said: “During his eight years at Snap, Matt has played an enormously important role both in driving our revenue ambitions as well as building our team culture in Australia.

“I am so grateful to Matt for his enormous contributions to our business and am thankful he will stay on with Snap for the next couple of months while we recruit for the new Head of Sales ANZ. I wish Matt all the best in this next phase as he takes more time to spend with his family.”

Ellie Rogers left the business in May after a year in the ANZ sales director role.

Rogers previously told Mediaweek she left Snap Inc. to focus on building her consulting business from Byron Bay, where she lives with her family.

Rogers joined the company last year after spending the previous nine years at Meta as industry director ANZ. She has also held positions at Carat, Profero, and Ikon Communications.

“I’ve had the most amazing experience building and leading incredible sales teams over the last 20 years, including at Meta for nine years and Snapchat over the last 12 months,” she said.

“With such diverse experience, across planning and the full media mix, I’m looking forward to consulting to a range of businesses to drive growth and transformation.”

Rogers further noted that she will continue her supporting UnLtd in her role on the board. “So if you are ever in Byron and fancy a cuppa – Mood Tea of course – hit me up.”

Keusgen thanked Rogers for her commitment and contribution to the role.

“In order to better support the needs of our agency partners, we’ve restructured our local agency team and Ellie Rogers, who was our agency director, will be leaving Snap,” he said.

“We plan to further grow our mid-level team across both agency and sales, to best service demand from this critically important sector. I would like to extend our gratitude to Ellie for the contribution she has made to our business during her time with us.”

Mediaweek has reached out to Snap for further comment regarding Coote’s departure.

See also: Ellie Rogers leaves Snap after a year as ANZ agency lead

To Top