The retail media platform also works with Coles Group in Australia and The Warehouse Group in New Zealand.
The platform works with retailers in seven countries, including Australia's Coles Group, NZ's The Warehouse Group, and Canada's Peavey Mart.
Troy Townsend: "The potential of in-store retail media is huge and yet still relatively underutilised by retailers and brand advertisers"
This partnership will enable brand advertisers to connect with off-site audiences across Facebook and Instagram at scale
Gavin Cachia: "The addition of Zitcha reflects our commitment to provide a comprehensive, data-driven retail media platform for partners."
Troy Townsend: "Personalisation is not just a fleeting trend; it's a strategic imperative for success"
“Pinterest advertising is a cost effective way to increase brand awareness and engagement."
Zitcha has been appointed by Peavey Mart
"We look forward to building a strong relationship with them to further innovate their retail media strategy"
• Zitcha aims to empower retailers to become publishers by monetising their entire owned and external media ecosystem
