Seven West Media has announced the creation of a new senior role and the restructuring of its sales senior leadership team across the capital cities, regional and digital markets.
Adam Forbes has been appointed to the new role of national direct and independent agency sales director. He responsible for building and overseeing client relationships across independent agencies and direct channels.
Seven has also expanded the responsibilities of its capital city television sales directors to include regional markets following the recent acquisition of Prime Media Group’s assets, which has created the largest national total video audience in the country:
• Georgie Nichols is NSW sales director
• Peter Charles is Victoria sales director
• Todd Dickinson is Queensland sales director
• Damian Hampson is Western Australia sales director
• Stephen Woolley is South Australia sales director, working alongside Russell Media
Katie Finney, director of 7RED and the executive responsible for the strategy, creative direction and implementation of brand integration in Seven’s programming, has expanded her remit to include regional amplification and creating deeper connections for brands with critical regional audiences.
The new roles report to Seven West Media national sales director, Natalie Harvey, and are effective immediately.
Harvey said: “The expanded remit and new structure of the senior leadership team across capital city, regional and digital has been designed for customer and business success. The new structure ensures we will retain expert knowledge in capital city and regional markets and have the right skills, resources and capabilities in place to ensure our commercial partners and brands remain at the heart of what we do.
“As Seven accelerates towards a dynamic and converged audience trading model, we are rapidly adapting and innovating our commercial strategy to ensure an easier, faster and more effective ecosystem for our clients as they engage with the largest national total video audience in the country.
“As the most watched free-to-air broadcaster across all screens, Seven can now help advertisers and agencies easily reach more than 91% of Australia’s population each month, including in the capital cities, regional Australia and digitally on 7plus,” she said.
Today’s announcement follows Seven’s recent sales senior leadership promotions, including Harvey as national sales director, Nicole Bence as national sales director of digital, Dave Walker as director of national trading and revenue operations, Greg Gabel as national regional sales director of local markets, and Rob Maclean as national sport sales director.