Seven West Media has completed its acquisition of Southern Cross Media Group’s regional television assets, making it the largest regional commercial television broadcaster in Australia.
The transaction, valued at $3.75 million, includes broadcast licences and associated assets covering Tasmania, Darwin, Spencer Gulf, Broken Hill, Mt Isa, and Remote Central and Eastern Australia.
Seven West Media Managing Director and Chief Executive Officer Jeff Howard described the move as “small but strategically important”, reinforcing the network’s reach and content continuity in regional markets.
“Our ongoing commitment is to ensure that our regional communities can access our local and national news bulletins, our compelling sport lineup including AFL, Test and BBL cricket, and our premium entertainment programming,” Howard said.
The acquisition is expected to be immediately earnings accretive in FY26.
SCA exits TV, refocuses on audio
For Southern Cross Media Group, the sale marks a complete exit from television broadcasting and aligns with its ‘All About Audio’ strategy.
“With the successful divestment of our regional TV assets, our entire strategic focus is now All About Audio,” said John Kelly, SCA CEO. “This clarity is already delivering results. As our share of audio revenue grows, we remain disciplined on costs and are committed to giving advertisers unmatched access to the ‘Audience That Matters’ – Australians aged 25 to 54.”
SCA’s John Kelly
SCA reported 5% revenue growth for FY25, with forward bookings for July and August 2025 continuing that trend across its broadcast and digital audio platforms.
Seven West Media’s suite of platforms, which includes the Seven Network, 7plus, 7NEWS.com.au, and print and digital titles such as The West Australian and PerthNow, will now have expanded distribution across the newly acquired regional areas.
The company is scheduled to release its full-year financial results on Tuesday 12 August 2025.