7Tennis: When free-to-air TV coverage can stop being free

More than 600 live and free matches and 2,000 hours of video content

• More than 600 live and free matches and 2,000 hours of video content
• Seven launches freemium OTT live sports offering
• Seven adds $10 pay-per-view option for HD streaming with fewer ads

The Seven Network has announced a fully updated OTT product experience for its 7Tennis coverage of the Australian Open.

Seven is expanding its fully integrated coverage across broadcast television, online and mobile which will complement a further expansion in Seven’s coverage of The Australian Open and the Summer of Tennis across Seven, 7TWO and 7mate.

Beyond the Australian Open, Seven will also broadcast and stream live Seven’s Summer of 7Tennis across television, online and mobile including the Fast 4, Hopman Cup, the Brisbane International, Sydney International and the Kooyong Classic.

Across the Open and Seven’s Summer of 7Tennis, viewers will be able to watch live on-air, online and on mobile, on Apple iOS and Android devices.


The cornerstone for Seven’s expanding coverage will be the updated 7Tennis mobile app with over 2,000 hours of live, exclusive and free tennis, catch-up and on-demand short-form highlights.

Seven will also introduce for the first ever time a freemium offering of The Australian Open allowing tennis fans to upgrade their experience with more than 600 matches to livestream in HD, select long-form full match replays and less commercial content for a single transaction fee of $9.99 in the app stores.

Clive Dickens, Seven’s chief digital officer, said: “We have listened to our audience and not only do they think all Australian sport should be free but they also told us they would be willing to pay for additional features like HD streaming, extra content and less commercials. The 7Tennis product is another first to market innovation for Seven that we can’t wait to share with the fans.”

Kurt Burnette, Seven’s chief revenue officer, said: “The 2016 Olympic Games broke records but more importantly, through data, analytics and insights, gave us clear insights into how consumers view our content across screens. The 7 Tennis innovation across all screens is that insight in action in direct response to consumer needs. It also offers our advertisers and marketing partners the ability to be connected with consumers across every part of that customer journey. We will deliver unparalleled reach and effectiveness across connected screens, incorporating the latest in media technology, measurement and consumer insights.”

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