Seven Network has appointed Emotive to work with its in-house marketing and creative teams.
The independent creative agency’s appointment is an important step in the reshaping and evolution of the Seven brand. The agency’s strategy and creative teams will work closely with Seven’s marketing and creative departments.
Melissa Hopkins, chief marketing and audience officer of Seven, said: “I’ve known Simon and the Emotive team for years and I’m very excited to tap their expertise and talent to help reset the Seven brand, in partnership with our great marketing and creative people.”
Simon Joyce, founder and CEO of Emotive, said: “We really value the relationship we’ve built with Mel during her time at Optus and are excited to see what we can achieve together with Seven. It’s an iconic brand which holds a special place in the hearts of Australians, and we feel incredibly privileged to be partnering at a time where there is such strong ambition for growth and transformation.”
The partnership has commenced, with Emotive’s first campaign for the new season of The Voice rolling out across out-of-home and digital channels in conjunction with an on-air promo created by Seven’s creative team.
The announcement comes hot on the heels of Emotive announcing four new clients in Investment NSW, HUB24, Elizabeth Arden, and Jockey; and sees Seven join a roster including Optus, Google and Audible.
At the time, Joyce said: “It is very important to Emotive that we work with partners who share our core values and our ambition to create ideas that will change the way people feel about brands, and each of these new clients are no exception.
“Over the past eight years, Emotive has built a reputation for fostering long-lasting partnerships with our clients. We understand the immense value of trust, creativity, and innovation that these relationships bring, which is why we’re thrilled to have the chance to grow alongside Investment NSW, HUB24, Elizabeth Arden and Jockey.”
See also: Creative agency Emotive announce the addition of four new clients
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Top image: Melissa Hopkins and Simon Joyce