The Seven Network has released the first combined metropolitan and regional television audience report based on content, covering the national performance of commercial free-to-air television networks.
The report is a combination of data from the television audience measurement organisations OzTAM (metropolitan markets) and Regional TAM (regional markets).
Seven West Media managing director and chief executive officer, James Warburton, said: “An ongoing national ratings report is not only reflective of how television is now planned, bought and sold, but also an important step in getting to a combined daily VOZ report, which OzTAM is aiming to achieve by the start of calendar 2023, subject to industry consultation.
“Seven continues to work constructively with OzTAM and Regional TAM, the other networks and the Media Federation of Australia to ensure our ratings data reflects the changes in national viewing behaviour.”
Highlights from the new report include:
Seven Network’s national growth, survey year 2022:
• Total people up 2.9%
• 25 to 54s up 3.0%
• 16 to 39s up 5.5%
• 7plus up 40.0%
Seven Network’s national growth, calendar year 2022:
• Total people up 0.7%
• 25 to 54s up 0.3%
• 16 to 39s up 0.6%
• 7plus up 25.1%
Seven Network’s metro growth, survey year 2022:
• Total people up 4.0%
• 25 to 54s up 4.4%
• 16 to 39s up 6.6%
Seven Network’s metro growth, calendar year 2022:
• Total people up 1.3%
• 25 to 54s up 1.2%
• 16 to 39s up 1.6%
Warburton said: “The acquisition of Prime Media Group changed the game for Seven, creating a total audience proposition across the country and a simpler and easier solution for clients and agencies.
“Our focus on starting the year better has paid dividends, with the combination of the Winter Olympics, 7NEWS, Home and Away, Dancing With The Stars: All Stars, and SAS Australia giving our advertisers growth in audience and cost efficiency across Seven and 7plus. It should be noted that this growth has come against our competitors’ biggest shows and bodes well for our continued success in winning the ratings battle.
“With the return of the AFL and a new season of The Voice and Big Brother set to launch soon, as well as our continued dominance in news, public affairs and drama, Seven is set for another strong year.”