Seven becomes Australian Olympic Team partner

Seven expands Olympic partnership to support Australian Olympic Team in multi-year deal

•  Seven West Media has Olympic Team multi-platform marketing rights

Seven West Media Group has underlined its commitment to the Olympic Movement in Australia by becoming an Official Partner of the Australian Olympic Team.

The announcement was made by AOC President, John Coates, at the AOC’s annual general meeting in Sydney.

The multiyear partnership will include Australian Teams competing in Rio 2016, PyeongChang 2018 and Tokyo 2020, as well as the 2016, 2018 and 2020 Youth Olympic Games.

Under the agreement with the AOC, Seven West Media has Team marketing rights across its television, magazines, newspaper and online publishing platforms through until the end of 2020.

The AOC will receive from the Seven West Media Group, valued media support to increase promotion of Australian Olympic values to youth and enhance consumer engagement around the Team. Seven will also support and enhance the AOC’s Olympic Education Program which already reaches 17,000 Australian teachers.

Kerry Stokes, chairman of Seven West Media, said: “We are extraordinarily proud of our long-term partnership with the Olympic movement. We are looking forward to Rio and beyond and are delighted to commit our company to a partnership with the Australian Olympic Committee.

Tim Worner, CEO of Seven West Media, added: “We are ready to begin the next step on our journey with the Olympic movement and develop a long-term commitment to supporting those Australians who strive to compete at the world’s biggest event.

Kurt Burnette, chief revenue officer, Seven West Media said: “The Olympic Games deliver unmatched audiences and are in the social consciousness of all Australians during and leading up to every Olympics. The reason is not only success but the fact that great content involves great story telling, and the athletes and their achievements are some of greatest stories to be told. Together with the AOC and their partners we will bring these stories and their outcomes to Australians like never before with our commitment to supporting the Australian Olympic Team, we look forward to working closely with the Australian Olympic Committee in creating those messages and partnerships.”

Seven West Media announced last August that it had separately secured the exclusive Australian free-to-air and subscription broadcast television rights, as well as radio rights with the International Olympic Committee (IOC) through until 2020, and with an option to extend the partnership to 2024.

Seven’s partnership with the Australian Olympic Team will complement its partnership with the IOC and enable Seven to bring their broadcast to life by tapping into Australia’s passion for their Team when it competes at the Olympic Games.

Source: Seven West Media

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