Scout Publishing is Australia’s newest publishing house.
Owned by RACAT Group, Scout Publishing is the new home for Australian Geographic (AG) and its sub-brands, AG Adventure, AG Explorers and AG Travel.
It is also home to the Junkee Media titles; Junkee, Punkee and AWOL, and innovative social collective, Brown Cardigan.
Together, the publishing house titles reach audiences at scale every day across multiple pillars – from Australian Geographic’s focus on Australian wildlife, science, conservation and adventure to Junkee Media’s pillars of entertainment, news and politics, music, lifestyle, travel and culture to Brown Cardigan’s iconic and uniquely Australian social-first content.
At the helm of the publishing house is experienced media entrepreneur and businessman, Piers Grove, who will lead the team as managing director and publisher across the portfolio with a mission to expand the Scout mastheads and build a robust publishing business that can serve audiences and brand partners alike.
Grove said: “Since joining RACAT Group late last year, I’ve had the opportunity to work across all of the titles under the Scout Publishing banner, many of which have strong legacies with dedicated audiences.
“It’s an exciting prospect for each of these well-known Australian mastheads to cross- pollinate and share relevant content across multiple touchpoints to reach new audiences. I’m looking forward to taking each of these iconic brands into the future,” he added.
David Haslingden, RACAT Group Chairman and CEO, said: “RACAT Group’s mission is to create media inspired by good nature, and that’s what Scout Publishing is all about.
“We’ve managed to bring together some fantastic mastheads that each occupy a unique space in the Australian publishing landscape, which will position Scout as a leading publishing house in Australia,” he added.
With a combined social following of more than 3.3 million, a monthly social reach of more than 14.5 million, and a combined monthly print and digital readership of 1.5 million unique users, the publishing house will engage with Australians aged 18 to 80 years.
Custom packages will be available across the publishing house portfolio to reach Australians across multiple touchpoints and demographics.
Scout Publishing is committed to growing its dedicated team and innovating into the future with the brightest talent in the publishing industry.