Sydney private members club The Pillars has appointed SBCo as its retained strategic PR and communications partner, as the club looks to build on its first year of operations in the city’s CBD.
Founded by Sally Burleigh, SBCo will lead strategic communications for the invitation-only club, which opened in May 2025 and operates across four restored levels at 11 Barrack Street in Sydney’s CBD.
The appointment comes as The Pillars continues to expand its hospitality and membership offerings under General Manager Kieron Hunt, formerly of KOKOMO, and as it builds a growing roster of hospitality and beverage partnerships.
‘The Terrace.’ Image: supplied
Building the next phase
Hunt said the communications partnership reflected the standards the club aimed to maintain as it grew.
“At The Pillars, every decision we make is intentional – and that extends to who we choose to partner with. Aligning with true experts in their field isn’t just a strategic choice; it’s a reflection of the standard we hold ourselves to every day,” he said.
“Sally and the SBCo team bring exactly that – deep expertise, genuine understanding of our world, and a shared commitment to excellence. As we continue to grow with curated purpose, partnerships like this one are what ensure our story is told with the same care and integrity that defines everything we do inside the club.”
The Pillars describes itself as a contemporary membership club designed for entrepreneurial, creative and business leaders, combining hospitality, cultural programming and networking within a heritage-listed building above the Eleven Barrack venue of the Bentley Group.
Media strategy and member events
Burleigh said the agency would focus on elevating awareness of the club across Sydney’s cultural and business sectors.
“What has been built at The Pillars in just one year is remarkable. This is a club defined not only by its heritage setting, but by the care, pride and cultural standard set by the people inside it,” she said.
“SBCo’s role is to complement that story – positioning The Pillars as the definitive destination for connection, creativity and influence in Sydney.”
The partnership will launch with a series of private media previews and industry events, followed by an ongoing retained PR program aimed at increasing the club’s profile among media, members and Sydney’s corporate and cultural sectors.
Main image: The Pillars interior