McDonald’s marketing director Samantha McLeod exits the business

Samantha McLeod departs McDonald's as marketing director

McLeod joined McDonald’s in September 2023.

McDonald’s Australia’s director of marketing, Samantha McLeod, has announced her departure from the fast food giant after ten months in the position.

McLeod took to LinkedIn to announce her exit, inferring she exits with no immediate plans as she is “open to opportunities.”

“Talk about going out on a high,” her post read.

“After being a part of winning a silver Lion in Brand Experience for our Big Mac Campaign orginialmouthful. I would like to thank McDonalds Australia for the opportunity to work for one of the world’s most famous super brands. I am grateful for the opportunity, the experience, the learnings and the relationships.

“Now looking forward to the next chapter in my career and I am open to opportunities.”

McLeod joined McDonald’s Australia in September from her previous role as general manager of brand, digital, and design at Coles, based out of Melbourne. Before that, she was the business lead for BBH in London.

In April, McDonald’s launched its Original Mouthful campaign through its creative agency of record, DDB, as a nostalgic homage to the legendary Big Mac, reviving the classic chant: “Two all-beef patties, Special Sauce, lettuce, cheese, pickles, onions on a sesame seed bun.”

At the time, McLeod described the campaign as “McDonald’s ‘feel good marketing’ at its best.”

McDonald’s is one of the largest accounts for DDB. In May, it was announced that Porsche Cars Australia had put its creative account up for pitch, with DDB Melbourne as the incumbent, having first won the account in 2015 in a pitch supported by Trinity P3.

In April, DDB Sydney’s chief strategy officer, Fran Clayton, left the agency after almost ten years to become AUNZ CSO at Ogilvy.

Mediaweek has reached out to McLeod, DDB, and McDonald’s for comment.

See also: McDonald’s and DDB Sydney revive 1987 Big Mac promo, ‘passing the baton of the chant between generations’

Top Image: Samantha McLeod

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