Ryvalmedia has announced it has won the digital media planning and buying remit for deal discovery app, Cheddar.
The win extends the agency’s relationship with venture scaler x15ventures, after winning the kids’ money app, Kit, in September.
The appointment is effective immediately, and the first campaign managed by Ryvalmedia will go live this month. Cheddar, which is backed by CommBank, launched in November 2021.
Cheddar is a shopping platform that gives back by rewarding its customers with cashback every time they shop. With hundreds of brands to choose from, whether you’re looking for a new outfit, ordering take-out or booking your next adventure. It takes seconds to start earning cashback, with epic new deals dropping every day, 365 days a year.
Cheddar exists to give the most back to young Australians and in its first year Cheddar has given back $1 Million+ to its customers. The platform tailors offers to make life easy for its customers and also allowing its hundreds of merchants to serve up the hottest deals and offers to highly engaged and relevant consumers, at scale.
Bianca Falloon
Bianca Falloon, Ryvalmedia Sydney general manager, said: “Our presentation felt very aligned regarding what they wanted to see from an agency. Particularly our approach to helping grow their brand and customer base focusing heavily on the Millennial and Gen Z audience looking for smarter ways to shop and save.
“As Cheddar is still relatively new, having launched last November, we will focus on driving awareness of the platform and ensuring it’s on people’s radars for the November and December peak retail period and beyond.”
Jeff Wong, Cheddar’s head of marketing, said, “From the outset it was clear that the Ryvalmedia team understood the right strategic approach to support our brand and growth ambitions.
“We are excited to partner up with Ryvalmedia to showcase what Cheddar has to offer to more Gen Z’s and Millennials, supporting our ambitions to give even more back to them.”
