Roger Dunn joins Diageo as global retail and performance media lead

Roger Dunn - Diageo

Dunn was previously SVP of business development for Citrus Ad across APAC.

Roger Dunn has joined Australian premium spirits company Diageo as its global lead for retail media and performance media.

The news follows Dunn’s recent departure as SVP of business development for retail media tech company Citrus Ad in Asia-Pacific and Japan. In this role, he oversaw sales strategy and served as the business development lead for retail media in these regions.

Dunn wrote on LinkedIn: “Excited to play my part at the global leader in premium drinks, one of the most exciting consumer product categories, also with the opportunity to add a new client-side perspective to my retail media experience.

“I look forward to building on my recent Asia-Pacific and Japan experience with an expanded remit across the globe.”

Diageo owns over 200 brands, with sales in nearly 180 countries. Its brands include Johnnie Walker, Guinness, Tanqueray, Baileys, Smirnoff, Captain Morgan, Crown Royal, and Don Julio.

Dunn’s previous roles include head of retail media, ANZ at Criteo, eCommerce lead at WPP AUNZ, and general manager of GroupM Commerce. He is also the founder and principal consultant of Retail Media Consultancy, the specialist retail media advice and consultancy practice he launched in 2023.
Additionally, Dunn is an active member of the industry as a member of IAB Australia’s retail media committee and a previous Interactive Board Member for the MFA.
Last year, he took part in the IAB fundraising pantomime Addy Lala and the MOOD Tea Thieves, playing the shopkeeper, a ringleader for the retail media camp.

The booming retail media sector is predicted to grow to up to $3 billion by 2027, according to PwC. GroupM’s This Year Next Year’ report predicted retail media will grow 8.3% in 2024, and forecasted that by 2028, retail media revenue will exceed linear TV and CTV combined.
See also:

IAB Australia unveils cast of Adland’s first ever industry pantomime “Addy Lala and the MOOD Tea Thieves”

IAB launches foundations of retail media e-learning program

Top image: Roger Dunn

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