Rainer Rhedey appointed as Isentia’s chief technology officer

Rainer Rhedey

• He brings over 20 years of experience to the company

Isentia has appointed Rainer Rhedey as chief technology officer.

Rhedey’s appointment is effective immediately and he brings over 20 years of digital, technology and transformation experience to the media monitoring, intelligence and insights solution provider.

His most recent post was as the chief digital officer of Aussie, a mortgage broking business with over 1000 brokers and 220 stores.

He led the digital transformation of the mortgage process for both brokers and customers and was responsible for all day-to-day technology.

Prior to Aussie, Rhedey was the chief technology and Information officer at Seven West Media, and group general manager for technology at Fairfax Media.

Isentia chief executive Ed Harrison, said Isentia was delighted to have secured a technology leader of Rhedey’s capability to continue to drive its continued transformation and growth.

“Rainer will play an important role in a number of key initiatives stemming from our recent acquisition by Access Intelligence. We are increasing investment in our media intelligence platform to meet the changing needs of PR and comms professionals, as well as introducing the global Access Intelligence product suite into the APAC markets.”

He added: “Isentia’s clients are already benefiting from both of these initiatives, and we believe Rainer’s broad experience in technology will allow us to continue to develop our client offering and that he will be a great asset to our business given his understanding of the media sector.”

In September last year, Access Intelligence and Isentia merged operations. The two media and audience intelligence businesses were brought together after Isentia shareholders voted in favour of the takeover deal on 17 August.

In October 2020, Isentia’s financials were impacted in part by the cyber incident that had an approximately $3.3 million direct impact on revenue, and approximately $4.4 million direct impact on cash.

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