102.9 Hot Tomato on the Gold Coast has confirmed that all national adverting sales for the Brisbane market will now be handled by The Radio Sales Network (TRSN) from September 2020 onwards.
Hot Tomato was purchased by Grant Broadcasters in December 2018, TRSN is the national sales division of Grant Broadcasters which currently handles the advertising sales for Hot Tomato in Sydney, Melbourne and Adelaide.
Hot Tomato’s general manger Graham Miles praised the incumbent sales team, ARN Brisbane, for their excellent service. “Jamie Wood and all the team at ARN have done a fantastic job over the past 12 years and have never failed to promote Hot Tomato in the most positive ways in the Brisbane market. We have been part of the Grant Broadcasters family for over 18 months and the time is right for us now to consolidate our national agency sales representation under the one TRSN banner in all markets. Hot Tomato’s dedication to live and local shows resonates with the local Gold Coast community and we have been the most listened to radio station* on the Gold Coast for the past 2 years.”
This appointment completes a picture for TRSN’s head of sales Jeremy Simpson. “We have been servicing Hot Tomato for more than a decade via the other TRSN offices and we can now deliver the complete footprint of Queensland radio markets to Brisbane agencies as well. Combining Hot Tomato with our Ipswich and Sunshine Coast stations gives us a potential audience of over 1.4m people in the south east of Queensland alone.”
Felicity Smith and her team from TRSN Brisbane will be looking after Hot Tomato in the Brisbane market for all bookings and enquires from September 1 onwards.
*Source: Cumulative Audience Ppl 10+, GFK Research – Survey 3 2018, Survey 1-3 2019, Survey 1 2020.
Top Photo: Hot Tomato’s Galey, Emily Jade and Christo