The Hot Tomato Broadcasting Company has announced the launch of Hot Tomato Gold and CADA via DAB+ radio on the Gold Coast, as well as through the iHeart radio app.
Gold Coasters will also be able to listen to 1029 Hot Tomato through their DAB+ radio, waking up with Galey, Emily Jade & Christo for Breakfast and driving home with Moyra and Big Trev weekday afternoons.
Hot Tomato Gold is a new format that will play the Gold Coast’s Greatest Hits from the 60’s to 90’s, putting the Gold back on the Gold Coast.
Hip Hop and R&B lovers can get their fix on CADA.
There will also be an additional locally programed DAB+ radio service available in the coming weeks, once it is in season.
ARN, CADA general manager Emily Copeland said: “We identified a rare opportunity to reimagine The Edge as a multi-platform youth brand, anchored in Hip Hop and R&B and driven by content. While The Edge has always been a big supporter of these genres of music, the launch of CADA marks a milestone moment for artists and fans – a home for Hip Hop and R&B in Australia, and a local, mainstream audio platform dedicated to it.
“The CADA-verse will provide an opportunity for brands and creative organisations to engage with youth audiences at scale, and with authenticity. We are a platform where community passion meets commercial polish, and we have a depth of talent who hold authority and credibility in music and youth culture. Our multi-platform approach provides a range of discovery points for our audience, and allows brands to engage through mutually beneficial integrated partnerships that go beyond audio.”
There are multiple points to engage with CADA, from the free iHeartRadio App, FM in Western Sydney, and DAB+ nationally, to Instagram, TikTok, YouTube, and cada.com.au.