QMS has brought back the iconic 3DOOH campaign back for Beefmaster.
The campaign features the brand new barbeque range exclusively available at Barbeques Galore.
Headed by Barbeques Galore in partnership with Carat and developed in collaboration with QMS’ in-house creative team, QUBE, the high-impact campaign is running throughout November across QMS’ premium digital network showcasing innovation, motion, and the unmistakable spirit of outdoor entertaining.
Bringing the Beefmaster to life
At the heart of the campaign is a full-motion 3DOOH execution at Emporium Melbourne, one of Australia’s busiest retail destinations, attracting more than 18 million visits annually.
The campaign also extends nationally across The Convenience Network, complemented by QMS’ large format digital sites and City of Sydney street furniture during its final week.
Designed to highlight the reliability, durability, and versatility of the Beefmaster range, the creative work aims to position the product as a benchmark for quality and innovation.
“Creating talkable moments that drive brand impact”
QMS Chief Revenue Officer, Alex Kerley, said the Beefmaster campaign demonstrates how 3DOOH technology can create both buzz and measurable outcomes for brands.
“The campaign led by Barbeques Galore for Beefmaster demonstrates the power of 3DOOH to create attention-grabbing, talkable moments that drive real brand impact,” Kerley said.
“Working closely with the Barbeques Galore and Carat teams, we’ve delivered a campaign that captures the scale and quality of the Beefmaster range.
“The combination of full motion 3DOOH at Emporium Melbourne and The Convenience Network across the country, supported by our broader national digital large format and City of Sydney network, gives Barbeques Galore the reach, scale and creative impact they need to drive awareness, build consideration and influence sales.”
Noelle Alphonse, Head of Marketing & Brands at Barbeques Galore, said the campaign perfectly reflects the brand’s goal of speaking to modern Australian families in a relevant and impactful way.
“We’re excited by the new Beefmaster range as it speaks to Aussies who are ready to take their barbeque experience to the next level and ‘Become the Beefmaster’,” Alphonse said.
“To ensure that we spoke to today’s Aussie families in an impactful, relevant and memorable way, we wanted to curate an unforgettable experience that exemplifies the scale, innovation and quality of the Beefmaster and the 3DOOH experience created has allowed us to do exactly that.
“It’s a bold visual statement that mirrors the reliability and performance the Beefmaster stands for with innovative tech enhancements that invite Australians to see, feel, and experience the next evolution of barbequing with Barbeques Galore.”
The ultimate choice?
Carat NSW Client Partner, Terrie Severino, said the collaboration between Carat, Barbeques Galore, and QMS successfully brought the Beefmaster brand to life in a distinctive way.
“We’re thrilled to partner with Barbeques Galore on behalf of Beefmaster, and QMS to bring the new Beefmaster range to life in such an impactful way,” Severino said.
“We’ve had a long and strong partnership with Barbeques Galore, and this campaign perfectly captures the innovation and quality that makes the Beefmaster the ultimate choice for Australians who love great food and outdoor living.
“Using 3DOOH gave us the opportunity to connect with audiences in a fresh and dynamic way to drive both attention and brand love for the Beefmaster.”