QMS has expanded its Sydney digital out-of-home network with six new billboards at the Australian Turf Club’s Rosehill Gardens.
The sites, secured in June 2024 through a successful tender, have been converted into digital large-format assets, including a double-sided equine bridge and two double-sided monopoles, set to go live by the end of August.
The billboards, between Parramatta and Sydney Olympic Park, add two million impressions weekly, lifting the outdoor advertising company’s Sydney network reach to 92% of the city’s population, according to MOVE 1.5.
QMS Chief Operating Officer, Sara Lappage, said: “Digitising Rosehill Gardens further reflects our commitment to delivering a high-impact, dynamic and premium, digital communication platform across Sydney.
“The western Sydney corridor is one of the most valuable audience catchment areas in Australia and our expanded digital network gives brands the power to influence it like never before.
“We look forward to continuing to work with the Australian Turf Club to deliver on the strong demand for these premium digital assets we’re already seeing from agencies and clients in 2025 and beyond.”
Australian Turf Club Head of Commercial, Donna Forbes, said: “Rosehill Gardens Racecourse is one of Australia’s leading sport and entertainment centres and a vital part of Sydney.
“We’re delighted to see the investment into these new digital sites from QMS, which will be a powerful addition to Rosehill Gardens.”
Rosehill Gardens is hosts 22 race meetings each year including the $5 million Golden Slipper, as well as major events such as the Caravan, Camping and Holiday Supershow, drawing significant audiences.
The new inventory builds on QMS’ Sydney portfolio, which already includes the City of Sydney digital street furniture network, Transport for NSW, Hills Shire Council, ARTC and the M2 Motorway billboards.