With Vivid Sydney 2024 beginning this week, QMS is using the festival to showcase campaigns from brands including Kia Australia, Visit Victoria, Foxtel’s Hubbl and Kayo, Universal Pictures, Chemist Warehouse, AAMI, Coca-Cola, Sony Pictures, Omega, Medibank, Rimowa, Aware Super, Vicinity Centres, Live Nation and Audible.
The 14th annual Vivid Sydney festival runs from 24 May to 15 June and will focus on this year’s artistic direction: “Vivid Sydney, Humanity.”
QMS’ bespoke advertising packages will place clients in key Vivid precincts during the festival, which is expecting another strong year. The 2023 festival drew almost 3.5 million people to Sydney – up 30% on 2022 – and contributed more than $200 million to the NSW economy.
QMS general manager, City of Sydney, Olivia Gotch, said QMS is “excited to celebrate this year’s Vivid Sydney festival with the community and a stellar line-up of advertisers who will be – literally – lighting up the streets.
“This celebration of creativity, innovation and technology is the perfect fit for our world-class City of Sydney digital street furniture network, sitting at the very heart of the Sydney market and connecting with 33 of Sydney’s most prestigious and progressive suburbs.”
Highlighting the impact of QMS’ campaigns during the festival, Kia Australia’s general manager of marketing, Dean Norbiato, said Vivid Sydney is “an important partnership for the Kia brand to showcase our technology story and the QMS City of Sydney network provides a bespoke solution to extend our campaign reach and impact.”
Vivid Sydney 2024 is the latest in a line of major events for the outdoor company, with the Olympics and Paralympics on the horizon.
The Paris 2024 Digital Screen Network supports both the Olympic and Paralympic Games, and was launched in April with partners include Allianz, Stan, Toyota Australia, and Patties Food Group.
See also: John O’Neill: Paris Olympics and Paralympics pose huge advantage for brands. Are you ready to play?
According to MOVE 1.5 2024, the QMS City of Sydney digital street furniture network reaches over 90% of key surrounding areas outside its local government area – including Woollhara, Waverley, Randwick, Bayside, Mosman, North Sydney, and the Inner West.