QMS has announced the renewal of its exclusive sales agreement with Manboom for a further 5 years, reinforcing the important strategic focus the business places on the Sydney market.
The agreement will see QMS retain ten digital and eight static premium billboards across Sydney, including exclusive coverage of the M2 motorway and the renowned ‘The Kingsford’ Park n Fly iconic digital at Sydney Airport.
QMS CEO, John O’Neill (pictured) said, “Our focus is to provide our clients with the best that digital out of home has to offer in Australia. The renewed agreement with Manboom enables us to enhance our digital footprint in the all-important Sydney market, providing access to over 2.7 million motorists a week who travel along the M2 motorway or past ‘The Kingsford’ at Sydney Airport.”
The contract extension is effective immediately and will complement the rollout of QMS’ brand-new and state of the art street furniture network across Sydney’s CBD later this year.
O’Neill added; “We are excited by the strategic expansion we are undertaking to impact quality audiences. Renewing these premium billboards, in addition to the transformation we are undertaking in the CBD as part of the new digitally led City of Sydney offering, we believe, will deliver real value to our clients as we continue our momentum well into the future.”
In April this year QMS Media announced that former Uno Home Loans chief customer officer and tech start up entrepreneur, Jemma Enright had joined QMS to lead its City of Sydney media offering.
On her appointment, Enright said; “I could not be more excited to join the QMS team to deliver a revitalised and digitally focused City of Sydney offering to market.
“I am incredibly impressed with the QMS vision for this most prestigious OOH platform. Their leadership in digital, data and accountability, combined with a firm focus on advertiser needs are exactly what the City needs in a partner to pursue its bold strategy for the future.
“I am looking forward to working with a growing team to deliver something truly world class for the OOH industry here in Australia.”