PubMatic appoints digital media veteran Dylan Robinson


• He replaces Peter Barry who is now global VP, audience addressability

PubMatic has announced the appointment of digital media veteran Dylan Robinson as country manager, Australia and New Zealand.

Robinson steps into the role at the independent digital advertising technology company replacing Peter Barry, who moved to New York at the end of last year to take up the role of global VP, audience addressability.

Over the years, Robinson has held senior roles in Australia with Sizmek, Quantcast, SpotX, and Taboola.

His previous role was country manager, Australia and New Zealand, for Taboola, while at Quantcast he led the APAC Publisher Development team.

Robinson has also worked on the publisher side of the digital media industry, holding sales roles in London for Telegraph Media Group and the BBC.

He said of his appointment: “I am excited to be joining an independent technology company that’s focused on connecting the ecosystem with robust audience addressability solutions and cross-screen targeting.”

“Our number one mission is to maximise value for our publisher and buy-side partners, while protecting consumer privacy. I am looking forward to continuing to drive PubMatic’s focus on BVOD, as publishers and media buyers increasingly look to technology partners to give them an edge in a competitive market.”

Jason Barnes, chief revenue officer, APAC, at PubMatic said: “Dylan has more than fifteen years’ experience working for publishers and advertising technology companies which will add considerable value to our growth plans for the region. We are delighted to have him lead our Australia and New Zealand operations.”

The appointment of Robinson to lead the company’s Australia and New Zealand operations coincides with a new global campaign from PubMatic, Built for You, which focuses on delivering the future of digital advertising through innovation, transparency, and innovation.

PubMatic is an independent technology company that maximizes customer value by delivering digital advertising’s supply chain of the future.

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