Pivotus expands its senior team, announces four new senior appointments


• The independent agency continues to grow its national footprint.

Independent media agency Pivotus has announced four new senior appointments as the agency continues to grow its national footprint.

Audrey Fitte-Umark, who joined Pivotus in 2019, has been promoted from Account Director to Strategy Director working across the entire agency’s key clients. Her promotion follows multiple national and international campaigns for clients JLL, University of Tasmania, and RACT Insurance. Fitte-Umark was previously Digital Account Director at Havas and has also worked with Admatic and BBC Worldwide.

Anjan Ramesh has been appointed Head of Trading. He was previously Programmatic Lead at InMobi and has also worked with eBay, Foxtel, and AOL. Ramesh will lead a team of nine trading and ad ops staff across all clients. His experience bringing programmatic buying in-house at Foxtel helps Pivotus’ clients as they navigate models ranging from outsourced buying to blended and in-housing, as well as the management of first party data and audiences.

Ruther Chan joins Pivotus as Account Director in Melbourne, replacing Fitte-Umark, after spending 4.5 years with the Dentsu Aegis Network where he was Senior Investment Manager for DentsuX. Chan has also worked with Xaxis and Mediacom in Singapore. He has 12 years’ experience in media planning and buying and digital investment, with his ASEAN market experience suiting his client portfolio including commercial property services in South East Asia and the domestic and international search for university students. 

Further strengthening its digital media buying and international expertise, Pivotus has also appointed Divya Singh from Reprise Adelaide to become Performance Manager, leading search and paid social for Pivotus’ largest client portfolio and the agency is currently recruiting for a Performance Executive to support Singh. Singh has also worked with Consider iProspect in Malaysia, Performics Convonix and Group M in India.

Pivotus CEO, Michael Petersen said “With new clients the University of Tasmania and RACT Insurance, and more wins to be announced shortly, we wanted to expand our team and our broader media and strategy credentials. 2020 was a year when many businesses needed to pivot online to follow consumer behaviour, and that continues unabated. The promotion of Audrey, along with the experience and quality credentials that Anjan, Ruther and Divya bring to the agency, are skill sets clients have already found very valuable.” 

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